EBK Project Brief

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Essential Brand Kit Project Kickoff Questionnaire

Now that your project is underway, we’d like to learn more about your goals, priorities, and expectations. This helps ensure we’re aligned from the start and focused on what matters most to your business.

This form may take 10–15 minutes to complete. You may save your progress and return anytime.

EBK Project Brief / Expectations Form

Section 1: Project Goals

Help us understand what this project needs to accomplish for your business.

What is the main goal of this Essential Brand Kit?

Other

What would make this project feel successful?

What problem are you hoping this project solves?

Section 2: Deliverables + Priorities

Confirm what matters most so we can prioritize your project correctly.

Checkbox Field

Logo / brand refresh

Brand colors + typography

One-page website

Multi-page website

Business card

Flyer / postcard

Social media graphics

Menu / service list

Google Business profile support

Other

Which deliverable is most important to complete first?

Are there any must-have items for this project?

Are there any items you do NOT want included?

Section 3: Timeline + Deadlines

Share any timing details that may affect the project schedule.

Do you have a specific deadline?

Yes

Not sure

Deadline Date

What is driving this deadline?

Are there any dates you will be unavailable during the project?

Section 4: Feedback & Approvals

Clear and timely feedback helps keep your project on schedule. These questions help us understand who will review deliverables and approve project decisions.

First Name

Last Name

Job Title / Role

Will anyone else be involved in reviewing or approving work?

Yes

Click the plus " + " sign to add additional stakeholder information.

Additional Stakeholders

First

Job Title / Role

Last

How would you prefer to review project deliverables?

How quickly can you typically respond to review requests?

Section 5: Project Boundaries + Expectations

These questions help keep the project focused, organized, and aligned with the agreed scope.

Do you understand that additional requests outside the agreed scope may require a separate quote or add-on approval?

Yes, I understand.

Do you understand that delayed feedback, missing content, or unavailable assets may affect the timeline?

Yes, I understand.

The Essential Brand Kit by IKANDI

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